Currently, both Cash Register Express and Restaurant Pro Express POS software seamlessly integrate into social networking websites FourSquare and Twitter. The capability to integrate into Facebook also provides merchants with a broader variety of social marketing platforms that enable them to reach a wider audience. The use of social marketing with point of sale enables merchants to create a low cost marketing platform that rewards customers for using and promoting their brand through social networking.

For more information visit pcamerica.com/socialmarketing

Consider the cost savings, which easily add up to 5%.  By computerizing, a store or restaurant with annual sales of $500,000 can lower its daily operational expenditures by $83.33 per day, or $25,000 annually. The required investment? Just $2.10 per day for a typical single-station configuration.

Computerized restaurant and retail POS systems, such as pcAmerica’s Restaurant Pro Express and Cash Register Pro Express, offer significant advantages over conventional cash registers. Combining computerized cash registers, bar code scanners, inventory control software and wireless hand-held inventory tracking devices offers:

1. Speedier customer throughput. Used together, barcode scanners and computerized cash registers allow you to process transactions 50% faster than with conventional cash registers.
2. Increased accuracy: Checkout is more accurate because the price of every item is specified in the retail or restaurant POS system.
3. Reduced theft: Monitoring every piece of inventory with computerized cash registers and barcode scanners cuts theft by an average of 2 ½%.
4. Enhanced shrinkage control. Comparing “on-shelf” inventory to computerized reports lets you monitor breakage and inventory that isn’t stolen, as well as track
   new items as they arrive. The end-result: additional shrinkage reduction of up to 2½%.
5. Better inventory level and margin management. Computerized inventory reports make for easier, more efficient tracking of trends and seasonal sales patterns. With these reports in hand, you can quickly identify and order more products that generate the most profits, and fewer products that carry lower profits.
6. Improved customer retention. Remember, your best customers are your existing customers. Customized mailings based on computerized contact lists keeps them coming back.

1. Is the software scalable? If you are part of a growing company, you need to make sure your point of sale software can keep up. Although a certain software solution may seem to be the right choice at first, down the line there may be problems expanding it to meet growing needs.
2. Is there a compatible interface? Does the POS software work with your accounting software, and does the credit card processing work with your current merchant account? The extent to which point of sale software integrates with your existing programs can be a big deal in setting up an ideal system.
3. Is it easy to make changes to the programming. Menu items and inventory are not constant. POS systems should be able to adapt on a seemingly endless level in order to keep up with ever changing demands.

pcAmerica offers the easy and compatible POS software solution. Both Cash Register Pro Express and Restaurant Pro Express are software solutions that offer complete flexibility to meet the needs of any size business. These software solutions are 100% flexible, with customizable inventory and menu options. pcAmerica can help your business deliver quality service with less hassle.

1. Will they be there when you need them? - Many providers can be difficult to get a hold of if business hours don’t match up due to timezones, or if they keep unconventional hours.
2. What is the RMA (return merchandise authorization) policy? If there is a problem with equipment that makes return or exchange necessary, what sort of time factors will it involve? Small businesses may not be able to afford losing a POS unit for several days, let alone weeks waiting for repairs or replacements.
3. Is there a guarantee? When it comes to customer support, the proof is in the pudding. Support can’t be all talk. Customers need to be able to rely on their POS providers for easily accessible and reliable customer support.

pcAmerica offers leading industry support for all customer needs. They are there when you need them, offering full service 24/7 reliable customer support. pcAmerica will work for you to help solve any problems you may have and get your business up and running again as soon as possible. Plus, they offer hourly training to help avoid those problems in the first place. Reliable support and training is the right solution for any business.

Why not avoid this trouble altogether? pcAmerica offers a one-stop-shop solution for all of your point of sale needs. As a full-service provider, pcAmerica offers access to top quality POS software and hardware, as well as training, installation and 24/7 technical support. Receiving all of these services from the same provider saves countless headaches, as well as hours of lost productivity. It just makes more sense to choose pcAmerica as your one-stop point of sale resource.

This feature allows managers to send checks from one server who may be ending their work shift to another server. Our table transfer diagram screen is ideal for busy table service restaurants that are looking for a quick and easy process to transfer customers from one table in the restaurant to another or allow tables to be transferred amongst the serving staff.

With this ease-of-use, speed, and flexibility users have the ability to split checks which reduces mistakes and ensures guests who are in a hurry won’t wait long for their checks.

Pocket Inventory also reduces theft and can scan items on the delivery dock. With the Dolphin 7600, users can create new orders by scanning shelf labels and synchronizing the data back to their Cash Register Express point of sale system. Compact and lightweight, the Dolphin 7600 is built for workers on the move and features data collection and communication capabilities that keep businesses connected to their employees, customers and their inventory.

Visit pcAmerica to learn more about Pocket Inventory.