In the January/February issue of RSPA’s connect Magazine, pcAmerica CEO David Gosman is asking businesses to focus more time on social networking. Several businesses have utilized social networking to better connect with customers and ultimately drive sales. Gosman detailed a few low-cost, straight-forward tactics to help your business with social networking. Gosman’s tactics include, “set […]

On February 4th, the Canadian Mint stopped circulating the penny to financial institutions, marking the beginning of the end of the penny in Canada. Retailers have also been encouraged to send back any pennies that they currently have on hand.

Despite our new found self-reliance, many shoppers still consider “customer service” on a face-to-face level, interacting with store employees when making purchasing decisions. Some may feel that eCommerce and online web stores are less personal and the service element is lacking.

Since people love “getting a deal,” and many people share those deals on Facebook and other social networking sites, consumers can scan the QR code and instantly share it on their Facebook wall.

In the November 2012 issue of RSPA’s connect Magazine, pcAmerica CEO David Gosman spoke on the topic of “showrooming” and how it can help and hurt retailers.