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Archive for February, 2011

Keeping Spam In The Can (Part 2 of 2)

Part of the trick to a successful email marketing campaign is to make sure you follow the rules of the CAN SPAM Act. The CAN SPAM Act spells out the requirements for messages of this type. Below, we continue with the second half of the CAN SPAM Act’s list of requirements.

Keeping Spam In The Can (Part 1 of 2)

Increasingly, retailers and restaurant operators have been leveraging the power of e-newsletters and promotional email “blasts” to maintain closer contact with customers. That’s a great idea—but we at pcAmerica would like to remind you that it’s also important to ensure that these communications don’t violate the CAN-SPAM Act, which spells out requirements for messages of this type.

Software Essentials: Just Your Size

Just as customers shouldn’t compromise on the products they purchase or the food they consume, retailers and restaurateurs shouldn’t settle for second best when it comes to point of sale solutions. In the past, there existed almost no choice but to do so because most available applications were generic in nature.

Hardware Essentials: Reach Out—and Touch(screen) Someone

Not long ago, touchscreens were among those categories of technology that were nice—but not essential—for retailers to have. Today, nothing could be further from the truth, because touchscreen monitors are an essential for retailers and restaurant operators alike. In fact, pcAmerica rarely ships a point of sale system that lacks a touchscreen component.

Down For The Count

In short, to obtain a true picture of how well your retail business faring, you need a completely accurate accounting of how much inventory you own. And computerizing your point of sale system with a solution like pcAmerica’s Cash Register Express makes that job a lot easier.

Good News On the Menu

Following up on last week’s blog entry, there’s even more good news for restaurant operators. Market research firm Technomic Inc. has revised its 2011 foodservice industry, citing as its rationale improved macroeconomic data and increased fourth-quarter sales momentum among many establishments. The firm anticipates a 0.7 percentage point increase in expected sales of food and […]

Re-evaluating The Playbook

If your business is not performing to your liking—either entirely or partially—step back and give your playbook an honest evaluation. What’s working? What’s not? Why? Some of this information can be gleaned through a thorough review of point of sale data maintained in systems such as pcAmerica’s Cash Register Express and Restaurant Pro Express.