In the previous blog, we discussed the ways you can promote shopper loyalty through the digital world. While blogs are a great option, we have a few more ideas that might help.

If you are looking for even more ways to attract customers at little or no cost to you, we’ve got some ideas to share.

As promised in the last installment of this blog, following are a few more mistakes retailers and restaurant operators often make—but can avoid—when choosing and deploying technology solutions.

Everybody makes mistakes—in business and personal life alike. But some mistakes—including common errors retailers and restaurant operators make when selecting and installing technology—can be avoided. Here are some of the most common mistakes we at pcAmerica have seen operators make, and how to avoid them.

Congratulations to Tasti D-Lite on being voted as a Customer Engagement Innovator for their TastiRewards Customer Loyalty Program by Hospitality Technology Magazine! The Award honors restaurant companies for their outstanding vision and achievement in delivering technological excellence to the operation and guest experience.

“Be prepared” is, admittedly, the Girl Scout motto. But given such recent occurrences as Hurricane Irene, which caused problems for retailers and restaurant operations up and down the East Coast this past August, merchants should follow it as well with a few simple disaster preparedness strategies.

With Mobile POS, restaurants will be able to reduce or eliminate a customer’s wait time. Since timely customer service is such an important factor for ensuring repeat business, it is imperative to make sure customers are waiting the shortest amount of possible time.

It seems like every time you turn around, technology is changing. Thankfully, for the retail and restaurant industry, technology is not only changing, but also advancing. With Mobile POS systems becoming the latest trend in the industry, more restaurateurs are turning to mobile solutions to improve operational efficiency and the customer experience.

David Gosman, CEO of pcAmerica was recently featured on a podcast conducted by Integrated Solutions for Retailers Magazine that discussed how retailers can leverage social media to drive sales. During the podcast, Gosman was asked several questions about the advancement of marketing and how retailers are using social media to their advantage.

pcAmerica, a leading developer of point of sale software applications, will be exhibiting at VARTECH 2011 USA/Latin America from August 15-17 in Miami Beach, Florida at booth #431.