Point-of-sale solutions are evolving quickly–they do more than just ring sales and returns—most packages have many functionalities and options including CRM, loyalty, social media, payroll integrations and more.

There are so many good sounding capabilities, it’s hard to know what you need and what you can do without. At pcAmerica, we work hard to provide you with affordable software packages that will enhance the customer’s shopping experience through an effective-user friendly platform, not ones that bury you in icons and complicated features that you’ll never look at, let alone need.

What do we mean by improving the customer experience? Our development team creates our solutions, Restaurant Pro Express, Cash Register Express and Restaurant Pro Express Mobile with a two-sided goal: make your life easier and provide fast, responsive customer service that will make shoppers or diners want to return.

How can you use your POS to accomplish this? Here are a few ways:

Real-time Analytics: Running reports will help you identify consumers’ must haves and those that are languishing on the shelves. This data will help you arrange your sales floor or signage accordingly—put the hot sellers out front, on end caps or at the register where people can find them easily. Items that are not flying off the shelves can be moved to make  space for those that are guaranteed sales. Sounds easy, right? Your customers will appreciate your foresight, especially when they are in a hurry.

Implement a loyalty program: We love free stuff—coffees, products, samples–all of it makes us feel like our business is appreciated. Creating a loyalty program will encourage people to come back to earn coupons and free items in exchange for repeat purchases.  A loyalty program can also empower you to communicate with your customers more directly. Gather data about their purchases, track visits and create a profile that will help you create targeted marketing campaigns.

Free stuff + Frustration free shopping = repeat business: The customer has breezed in, grabbed their must have items but now could find themselves stalled by a line at the POS terminal. Not so fast—literally—but if you employ a mobile POS solution, people can pay for their items from anywhere in the store, without even checking their watch once. That sounds like a win for everyone!

pcAmerica’s point of sale packages support a wide-range of capabilities and integrations, including mobile wallet and payroll functionalities. For more information about how your point of sale system can work more effectively for you, please contact your pcAmerica representative at 1-800-722-6374.