In an article titled, “My Social Network is Your Showroom,” pcAmerica CEO David Gosman discussed show-rooming, QR codes and social networking. In the December 2012 issue of connect Magazine, Gosman explained how retailers are utilizing show-rooming and the information from QR codes on their social networking sites.

Show-rooming is a new phenomenon where consumers view a product in a store but then buy from another company online because of pricing, stock levels or convenience. During this year’s holiday season, Target® placed QR codes on shelf tags next to their top-20 toys. Consumers were then able to scan the QR code with their smart phone, order right from the device and have it shipped for free right to their home.

Since people love “getting a deal,” and many people share those deals on Facebook and other social networking sites, consumers can scan the QR code and instantly share it on their Facebook wall. This feature allows their friends to know exactly what they’d be getting and how they can get the same exact deal.

Read the full article here.