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Self-Service Cuts Costs and Boosts Revenues

pcAmerica’s restaurant point of sale systems aren’t just for employees anymore. Quick service and casual dining restaurants now have the option to set up individual terminals or kiosks where customers can place an order. The new self service interface allows diners to input their orders on the point of sale system and then print a ticket with a bar code to be scanned at a separate checkout or to swipe a credit card and securely pay at the terminal.

The intuitive, attractive interface is easy to use and engages diners during the ordering process. It also encourages larger orders by giving customers extra time to peruse the menu and discover new items they’d like to try. In turn, restaurant owners and managers are able to reduce printing costs of menus and boost profits by processing more orders with less staff.

Market research shows that implementing a self-service system means a better customer service experience for patrons. One published study found that when given the option, 89 percent of 1,000 people surveyed would “sometimes” or “always” choose a self-service kiosk over a full-service option. And nearly 70 percent of the respondents reported a very high satisfaction rate when asked about their self-service experience.

Although this technology is still gaining a foothold in the U.S., diners are already looking forward to seeing self-service terminals in their favorite quick-service restaurants. A second study found that 68 percent of people thought self-service would be faster than waiting in line to place their orders, while more than 60 percent of people believed this ordering would be more accurate. People also reported that they liked the privacy and control over the ordering process.

Quick service restaurants that would like to enable self-service terminals in their establishment should contact their pcAmerica sales representative at 1-800-722-6374.