Commercials… what’s that? Most people have become savvy at avoiding advertising, whether its commercials that keep us from our favorite shows by fast-forwarding on DVRs or changing the radio station during ads. Reading newspapers and magazines online saves us from flipping past advertisements to find what we actually want to read.

Shopping habits have certainly changed as consumers are more technology-oriented and sophisticated than ever. The Internet has taken over as the primary opinion leader that people turn to when considering a new purchase, deciding whether or not to try a new restaurant or searching for the best deal.

As digital content affects the decisions of where we shop, what we buy and where we eat, smart business owners should take the time to consider the most effective ways to communicate with their customers.

Rather than spending advertising dollars on campaigns that people are likely to avoid or not even see, why not communicate with shoppers through the medium they are most comfortable with—electronically.

Digital signage virtually guarantees that customers will see important messages about new products and current or future promotions in-store by conveying them at the most important point—while the customer is in the store browsing or waiting on line.

Clients may store their own graphics and update the signage as often as they wish, reducing the cost of re-print materials for advertising flyers, inserts or brochures. This hands-on approach eliminates the need for pricey third-party hosting and maintenance.

By providing additional information directly to customers via digital signage, business owners can generate additional sales revenue, recruit new people for their loyalty programs and even display digital endorsements from Facebook and Twitter.

For more information about how you can incorporate digital signage into your marketing, please contact your account manager at pcAmerica at 1-800-722-6374.