pcAmerica, a leading developer of retail, restaurant, and fuel point of sale software, was recently selected as a winner of the Customer Engagement Award for Loyalty by Retail TouchPoints.

During a nomination process, winners were selected based on specific criteria including unique shopping/promotional offerings, customer engagement strategies, customer analysis and technology innovation.

The award signifies that pcAmerica, along with Tasti D-Lite, has taken the initiative to reach above the fray to being a higher level of service to their current and prospective customers.

Tasti D-Lite was originally using a manual “punch card” to acquire customer loyalty. When they decided to move to an electronic system, they chose pcAmerica’s Restaurant Pro Express software to integrate with a multi-site loyalty platform from Mercury Payment Systems. pcAmerica also aided Tasti D-Lite by creating their web portal so that customers can view their loyalty card balances online. To learn more about this award winning project, visit www.pcamerica.com/social-marketing.