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Staying in Front of the Customer

In the previous blog, we discussed the ways you can promote shopper loyalty through the digital world. While blogs are a great option, we have a few more ideas that might help.

In a slightly more sophisticated vein, consider developing such digital options as e-books, which you can make available for downloading from your Web site and/or Facebook page, and weekly or monthly e-newsletters, which can be emailed to customers who request “subscriptions” by joining your e-mail list. Like basic blogs, both involve a time investment more than a financial one. Remember that for maximum impact and so as not to appear promotional, all blog posts and e-newsletter articles should also be informative and somehow related to your business, but not entirely commercial in nature.

E-books can be compilations of blog posts and e-newsletters you’ve already produced, or completely new content. These are easily created—just convert the copy from a word processing file to a .pdf file.
And of course, there’s no sense spending time on digital content if no one knows about it. Spread the word through Facebook and Twitter, flyers distributed in-store, e-mail sign-up sheets at the counter, and employees.

Version 12.5 of pcAmerica’s Cash Register Express™ and Restaurant Pro Express™ retail and restaurant point of sale solutions feature several enhancements, including an email tool, that make it easier to decide what to focus on when developing free digital content, as well as to develop the content itself. For more information, visit www.pcamerica.com.