For many independent gas stations, gas station chains, convenience stores and grocery stores, selling both gasoline and merchandise has become a competitive weapon as well as a way to bolster productivity. But while it is not difficult to persuade consumers to fill up the gas tank while simultaneously making a food purchase (or vice versa), managing these different facets of the business can be challenging on many levels. Implementing a robust point of sale solution like pcAmerica’s Cash Register Express-Fuel Edition—which integrates with industry standard pumps and PCI-compliant card readers–helps to overcome these challenges.

When you deploy such a solution as Cash Register Express-Fuel Edition, you can dramatically increase customer throughput at the pump, without sacrificing point of sale performance. That’s because bundling the point of sale system with an integrated gas pump interface lets you have one point of control—a single point of sale terminal inside the store—from which to seamlessly handle fuel-related functions as well as foodservice and merchandise sales. Multiple tenders–including cash, debit, credit, gift, and fleet (gas) cards—can be processed from that terminal, as can pay-at-the-pump and loyalty card transactions, fuel drops, car wash sales, discounts and coupons. Merchandise is easily rung up by scanning the bar codes on items being purchased or, for products without bar codes (e.g., coffee and prepared foods), via a touchscreen interface. Transactions are processed in as little as two-to-three seconds, eliminating long lines and delays. You can shorten the wait even more by suspending one transaction to allow another transaction to be processed should another customer be waiting while an individual who is checking out returns to his or her car to retrieve a forgotten wallet or suddenly remembers to pick up an additional item from the store’s shelves.

To find out more about Cash Register Express-Fuel Edition, visit www.pcamerica.com, and don’t forget to check out our next two blogs.