Chances are, you’ve heard quite a lot in recent months about online ordering solutions. Maybe you’ve even used them yourself to get takeout or a delivery from another restaurant. And now, it’s time to seriously consider implementing such an application for your own operation.

Why?  For one thing–and it’s no secret–time-crunched consumers are, increasingly, seeking ways to speed up the purchase of food for breakfast, lunch and dinner. At the same time, restaurateurs need to scale the financial challenges posed by competition and the after-effects of the recession, as well as to work harder to distinguish themselves from the pack. Online meal ordering solutions can help you address these and other critical issues.

In fact, online meal ordering solutions yield numerous benefits to restaurants of all kinds. For one thing, online ordering capability saves time, improves order accuracy, makes it easier for customers to find out about specials and promotions and, truth be told, gives patrons enhanced control over the entire ordering process. The end-result is increased customer satisfaction and increased sales, coupled with a reduction in “comp’d meals” due to errors or mistakes in orders. Other advantages include the ability to boost sales by leveraging the system to intelligently “up-sell” high-margin impulse menu items or other fare based items on individual customers’ previous orders, as well as cultivate diners’ loyalty by collecting their email addresses and subsequently sending them promotional information in line with specific criteria, like ordering frequency and location.

But that’s not all. Having an online ordering system also enhances security by processing debit and credit card transactions without human intervention, streamline orders by having them sent straight to the kitchen, reduce labor by processing more orders with less wait staff, and minimize or eliminate printing expenditures by showcasing your menu online instead of on paper. What’s more, it increases your potential to attract new customers who might not otherwise patronize your establishment.

Choosing pcAmerica’s Restaurant Pro Express restaurant point of sale solution, which now offers an online ordering component, is a clear path to capitalizing on the popularity of online commerce. For more information regarding online ordering, visit www.pcamerica.com.