One of pcAmerica’s users, Tasti D-Lite, has just announced the integration of their social networking initiative into their customer loyalty program using pcAmerica’s Restaurant Pro Express POS software solution. This marks an unprecedented event, as it is the first time that a retailer has connected social networking activity with in-store purchasing activity.

How It Works

Customers who enroll in the Tasti D-Lite program can sign-in online and connect their Twitter and Foursquare accounts to their Tasti D-Lite account. Every time the customer uses their “TreatCard” when making a purchase, an automatic Tweet and Foursquare check-in will be posted by the Restaurant Pro Express POS system to the customer’s account, indicating that they have earned reward points. For every 50 points earned, a medium cup or cone can be redeemed, another activity that is posted by pcAmerica’s point of sale terminals to Twitter and FourSquare. Points are awarded one point for every dollar spent (before taxes).

The Future

Ever since social networking became popular, companies have been trying to find ways to realize a solid ROI. This tie-in to customer loyalty programs will not only generate awareness in a company, but also now should help generate sales. More and more companies can be expected to follow this trend to optimize ROI for their social marketing programs. If you own your own business and would be interested in following this new online movement, pcAmerica offers restaurant and retail POS solutions that can help your business implement this into your business.
Source: mashable.com

http://mashable.com/2010/01/13/tasti-d-lite-tastirewards/