Solid marketing and loyalty reward programs are proven methods for attracting new and repeat customers into your store. Cash Register Express empowers retailers to effectively market directly to your existing and potential customers. Our gift and loyalty programs give you the ability to offer discounts or rewards like frequent visitor discounts, birthday or anniversary rewards, and provide loyalty cards that reward customers based on purchasing activity. Cash Register Express puts several tools in your hands to help you accomplish this including automated tracking of loyalty plans, the ability to send informational newsletters, coupons, sales and new product announcements, and other tools to market directly to your customers.