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Amazon plans to launch Kindle POS for Brick-and-Mortar Retailers

Amazon.com is developing a Kindle-based point of sale (POS) service for brick-and-mortar retailers to be released as soon as this summer.

According to the Wall Street Journal, Amazon plans to give Kindles and credit card readers to merchants, as well as offer them website development and analysis tools. The company will also utilize technology gained in last year’s acquisition of GoPago, a startup that offered checkout systems linked to a smartphone app.

The Wall Street Journal reported that, to gain interest in their Kindle solution, Amazon has considered allowing merchants to offer promotions or discounts through their site in its local daily deals offers. The company is also considering creating a “mobile wallet” that would store card information to make payments even quicker and easier.

In addition to competing with POS systems, Amazon is developing peer-to-peer (P2P) payment solution that bypasses banks and other payment networks, making them a direct competitor of PayPal and eBay. The P2P payment system will most likely include both mobile and cloud-based components.

The company said the P2P solution is part of a bigger strategy to build “products and services which will delight billions of customers as they buy and sell things in the real world.”

It seems that manufacturers and vendors of state-of-the-art POS systems are not to worry, though. According to the Wall Street Journal, Amazon is likely to direct their efforts toward smaller retailers because many of the largest physical retailers use complicated checkout systems that may be difficult or costly to give up.