After Cyber Monday 2013, Baynote conducted its fourth Annual Holiday Online Shopping Survey. The survey, which was conducted among 1,000 respondents, revealed that shoppers want a streamlined shopping experience, clear and easy to navigate websites and the ability to integrate their in-store and online experiences (ie: buy online and return in-store or search a store’s inventory online and then buy in-store).

The possibilities of omni-channel retailing are practically limitless, so what should retailers be focusing on? The results of the survey, which were published by Multi-Merchant Channel, are clear.

• 62% of shoppers used their Smartphone to compare prices while shopping in store
• 60% of shoppers purchased the product online from Amazon or another competitor while in-store if the store refused to price match
• 61% used a mobile coupon during in-store checkout
• 74% took advantage of free shipping and online coupon codes
• 33% rated an easy-to-use online shopping cart as “very” or “extremely” important

For more information about how you can more effectively implement an omni-channel approach in your store, please contact your pcAmerica representative at 1-800-722-6374.